Endo Mastery

CRISIS PREPARATION AND LEADERSHIP

An unexpected health crisis brought into sharp focus how everyone must prepare for the unexpected. As the leader of your family and practice, what can you do to be ready in similar circumstances?

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CYNTHIA GOERIG

CHIEF EXECUTIVE OFFICER

A sudden medical diagnosis in my partner—normally a very outgoing and active man—has upended our life this year. For much of the summer, David was home, bed and wheelchair-bound. Treatment has been extensive and demanding, and we were thankful for a positive prognosis for full recovery. David has now recovered and returned to his physical strength and daily activities, and life is returning to normal.

 

From this experience, I can tell you that “normal” in your life can change nearly overnight. For me, normal was being the busy CEO of two growing companies. All of that had to fade into the background very quickly because David required care and support for even the simplest daily necessities. I was fortunate, in my situation, to have amazing team members who stepped up and gave me the ability to step away for a few months and be focused primarily on David’s care and recovery.

Crisis Preparation for Endodontists

As a doctor, your options may be very different because your practice cannot continue to operate without an endodontist present. However, here are some things we think you should consider to be as prepared as possible:

Nobody likes to consider worst-case scenarios and we hope our lives are never interrupted in that way. However, my personal experience shows that you can’t predict the unpredictable. You can prepare as a leader by creating your contingency plan and—especially—by having an incredibly strong financial foundation so that money is never the limiting factor in difficult circumstances.