Endo Mastery

MARKETING TIP: GOOGLE MY BUSINESS SETUP

Nowhere is the online presence of your practice more important than Google. Patients are going to Google to look you up and pre-screen their expectations before they visit your practice. Google is #1 for maps, directions and local search, as well as #1 for online reviews. Claim your business and get set up.

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THE RIGHT TIME TO SELL YOUR PRACTICE

Continuing from last month, when is the right time to sell your practice? In this article, Dr. Goerig reveals why selling at retirement, and the whole concept of when and how to retire, needs to evolve.

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MAXIMIZING PRACTICE OWNERSHIP VALUE

What is your practice worth? A practice valuator will answer that question assuming you sell it to a stranger and walk away. Short of just closing up shop, it’s probably the lowest value you can get. In this article, find out how to get the highest value.

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CHOOSING YOUR BUSINESS FAMILY

Family is so important in life: the people you love, and you can count on them through thick and thin. Having a business family is equally important because you don’t have to figure out everything on your own. Find out why Endo Mastery should be part of yours.

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STANDING OUT TO REFERRERS

Dentistry has such high professional standards that it’s easy for patients to mistakenly believe all the dentists are the same. It’s the same for your referrers, who might believe all endodontists are the same. Here’s some tips on how to stand out.

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TIPS FOR RECRUITING NEW TEAM MEMBERS

It wasn’t so long ago that we were agonizing about having to put team members on furlough. Now, the booming economy has resulted in the opposite: agonizing over finding people when we need to hire. Here are some ideas to help you recruit right.

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PREVENTING NO SHOWS AND CANCELLATIONS

Cancellations and no shows are on the rise. It’s not just endo. It’s happening everywhere appointments are made or reservations are taken. Now is a good time to review with your team why appointments get broken and how to respond to patients.

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THE CONSEQUENCES OF BUSINESS GROWTH

An ancient Ethiopian saying goes, “If you pick up one end of the stick, you also pick up the other.” Often interpreted as a warning about unintended consequences, it sounds like good advice for business owners, but can being overly cautious hold you back?

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