Endo Mastery

Engaging the endodontic team for practice growth



Last month, I wrote about The Reluctant Leader’s Dilemma and this month I’m dealing with its companion: reluctant teams who push back against practice changes or new goals. Many doctors experience this from their team in general or from one or two team members, which is enough to sabotage their plans.


Technically speaking, a dental practice is not a democracy. The doctor is the owner, leader and employer and they do have final say on what does or doesn’t happen inside their business. However, “my way or the highway” approaches to leading teams are rarely successful when implementing new objectives. Heavy-handed management can enforce some level of compliance, but absolutely kills the collaboration, enthusiasm and unity needed for genuine team-driven growth. 

The sources of resistance

Teams need to be engaged in a positive way that encourages and stimulates their discretionary energy to focus on new goals. When you meet resistance, it’s important to recognize the source(s) of it. Common factors include:

When you try to implement changes, it always creates an uphill climb to overcome “the way we’ve always done it”. The new way, even before it is fully implemented and the kinks worked out, can appear much harder or much less effective, so the team tends to revert to the old ways when they have doubts.

For teams to engage, they must believe that the goals are worthwhile. Some goals, especially financial ones, are difficult for some team members to relate to. They generally feel you make a lot of money already. Always try to express goals in service to great patient care, support for referring doctors, or to improve daily enjoyment in the practice for everyone. For example, a financial growth goal can be translated into completing more cases, which can be translated to more responsive scheduling for patients in pain (team relatable), which translates into implementing a better scheduling strategy (new team goal).

Everyone likes to know they are doing a good job, and they are not going to be criticized at work. When you implement changes, you push your team out of their comfort zone of knowing their job perfectly. Changes require learning new skills and doing things they haven’t done before. That makes team members feel vulnerable to making mistakes or not meeting expectations from you or other team members.

If you haven’t had success with past initiatives, or there is a pattern in your practice of implementing new things and then rolling back changes after a short time, team members learn that your commitment is often temporary. You might come back from a course with some nuggets to try out as the “flavor of the month”. They know after a few weeks, your energy around it will subside and you’ll drop it.

Solutions to team reluctance

Addressing team resistance requires effort from practice leaders on multiple levels. Here are the key objectives to remember:

Your vision establishes the values and principles for your practice. Share this vision with your team regularly so they can become aligned and invested in a common objective.

Allowing team members to communicate openly, share their ideas and offer insights leads to better decision-making around the path forward. Fully engaged and collaborative teams often set more ambitious goals than the doctor expects, and they become the self-managing, self-accountable teams that truly drive success.

Few, if any, teams have within them the know-how to grow the practice without any other support. Doctors need to think about resources that help the team, which can include a budget, training, new technology or improved systems. The greatest impact on the team is going to come from engaging an outside expert or coach who can bring proven strategies and provide confident experienced advice they can count on.

Keeping the team engaged requires the practice leader to always be encouraging and to express their appreciation for the team’s results. Surprising your team with gifts or incentives enhances everyone’s enjoyment and makes the effort worthwhile. A bonus system driven by improved financial performance keeps teams invested and focused on growth.

Doctors need teams to achieve practice success. Teams need doctors to invest in them so they can become fully participating and collaborative team players. A terrific way to jumpstart collaborative team growth is at an Endo Mastery seminar or webinar where doctors and teams get inspired together. Join us!

The reluctant leader’s dilemma



Most leaders, especially business owners like endodontists, are leaders by necessity. Someone must be in charge and make the tough decisions, as well as set day-to-day priorities. Someone must make sure that all the things that need to be done get done.


It’s often a thankless, difficult, solitary and stressful responsibility, but someone must do it. As a result, practice owners are often reluctant leaders. Doctors enjoy providing clinical care and helping patients, but dealing with team issues, addressing business problems, or creating accountability often drains energy.

The dilemma of reluctant leaders

Just like practice owners are the last to get paid and they only get what is left over after everyone else is paid, practice leaders are the last to define their job role. They get everything heaped on their plate that is not being done by somebody else on the team.


For many doctors, they take on too much. It interferes with their enjoyment of endodontics and can add extra hours of work time after patient care. And that leads to the fundamental dilemma that reluctant leaders usually have: “Even if it’s an unpleasant or poor use of my time, if I don’t do it then who will?”


The obvious answer is the office manager, who is usually the most experienced administrator on the team. Many of the things that clutter up the doctor’s time would be better described as management tasks, rather than leadership tasks. A leader’s true job is to:

Everything else, especially tasks that are procedural, systematic or repetitive, can technically be delegated to a manager. I say “technically” because, before a practice leader can delegate anything, they must be confident that they can train a manager fully. Often that includes tasks where the doctor hasn’t had any training themselves. Plus, there needs to be some kind of feedback system to know that tasks are being executed properly.


As a result, contemplating better delegation to lighten the leadership burden can feel more difficult and time-consuming than just doing the task themselves. Many doctors don’t even know where to begin. And so, the cycle of reluctant leadership continues.  

Simplifying practice leadership and management

As part of practice coaching, Endo Mastery excels at helping doctors simplify practice management and leadership. We set up the right team accountability and put systems in place to ensure doctors have pinpoint control without time-consuming burdens.


We love when doctors are the first to leave at the end of the day, and they are not taking any work home with them. We love when the doctor can focus on what they do best: excellence in patient care. Coaching helps teams rise to the challenge of high performing self-leadership while letting doctors become high performing true leaders, rather than jack-of-all-trades managers.

Show me the love: endodontic market share is growing



Market trends can be powerful forces that shape the trajectory of any business. When market share goes down by even a few percentage points, profitability can take a big hit. That’s because most business expenses are a sunk cost, and so declining revenues are a direct hit to the bottom line. Likewise, when market share increases, profits can surge for the same reason: expenses have already been incurred, and increased revenues flow directly to the bottom line.  


In the world of dental specialists, the elephant in the market is the general practitioner population, who are the majority of dental providers and generally considered the front door for patients who need care. GP referrals functionally act as gatekeepers most of the time for patients to receive care from a specialist.


For a variety of reasons (economic goals, new clinical technologies, corporatization, etc.), the overall trend in the GP market has been to expand their procedure mix, often taking on procedures typically referred to specialists. As a result, GPs are increasing their market share at the expense of referrals to specialists in many significant areas: 

AAE study: good news for endo!

In October 2023, the AAE published a study showing just how powerful these market shifts are. The study focused data derived from insurance-reimbursed claims. Over the period of 2019 to 2023, some highlighted trends include:

The period of the study coincides with the pandemic, which could influence trends. For example, patients during that time may have been less receptive to being referred. “Specialist” often invokes the feeling of “expensive”, and during the pandemic, many patients were subjected to atypical economic pressures.  


However, endodontics completely resisted and overcame the same GP and patient market forces during that time. Here’s the key result: 

That’s particularly good news because it shows two things:  

Impact in the “back to normal” market

Another result of the study showed is that treatment levels in endodontics have returned to and exceeded pre-pandemic levels. In fact, 2022 saw a 3.3% increase in endodontic procedures over 2019. 


So, what does this mean for your practice today? Of course, there can be regional and local factors that affect you differently than the overall national trends. But generally, endodontists today are practicing in an expanding market: growing patient share, growing treatment share, and growing in the overall number of endodontic procedures performed. 


Are you feeling growth to the level you should? If you are, then for the reasons I outlined at the beginning of this article, your profitability should be surging over the same period. If you’re not feeling it, there is often an in-practice reason. For example, there could be a weakness in your referral marketing, scheduling or teamwork.


The reason you should pay attention to market trends is that they are guideposts for evaluating your practice and business performance. They signal when you may need to adjust in your business strategies to stay on top of your game. If you are uncertain how to approach that task, Endo Mastery can help with a complimentary practice analysis 

Female voices in endo



Applying red car theory to practice opportunities



Scenario 1: Imagine you are taking a road trip and at the end of the trip, you are asked how many red cars you saw along the way. Asked after the fact, most people would answer that they don’t know, or they might make a random guess.  


Scenario 2: Suppose that instead of being asked after the fact, you were told in advance that you would be asked the question at the end of your trip. Also suppose that for every red car that you saw, you would be rewarded with $1000. Every time you saw a red car, you would celebrate as your tally increased!  


The basis of red car theory is revealed in the difference between these two scenarios. Even though the question is the same in both cases, the context and motivation (and therefore your behavior) are very different.  


In the first scenario, your behavior could best be described as unawareness. You’re not looking for or keeping track of red cars at all. In the second scenario, knowing in advance means that you at least have awareness during the journey. And then the $1000 incentive per red car further amplifies your awareness into deliberate attention 

Engaging with your practice opportunities

Red car theory is a metaphor for opportunities, which are all around us every day. It applies to anything in your life or practice in which you have a goal, objective, desired result, or potential benefit. The difference between people who succeed with goals and objectives versus those who do not usually begins with awareness and attention.  


Awareness is the first step to seeing the opportunities around you to make progress. That means first understanding your priorities and vision. There are many avenues for growth and success. Financial success is one avenue, but certainly not the only one. You can also consider working less, feeling more fulfilled, enjoying your practice more, clinical excellence, professional recognition, referrer loyalty, team harmony and productivity, family goals, or general lifestyle. 


It is only by knowing what you should focus on that you begin to be aware of the opportunities in that area. But awareness alone isn’t enough. You need to pay attention so you can take action. In the red car theory, the financial incentive represents motivation. With respect to your own goals and objectives, you need to motivate yourself by amplifying the value you attach to your vision. What does it mean to you? What would be the impact on your life? 

Discovery and innovation

When you have awareness and attention, you start to perceive your world differently and start identifying “red car opportunities” better. Rather than feeling frustrated like your stuck in traffic without making progress, you discover openings and ways to innovate around roadblocks.


The solutions can come from many sources, from colleagues, coaches, team members, and even outside influences. More importantly, you start training yourself to think about opportunities from a place of abundance. Evolving to the next level of personal, practice, family and lifestyle success becomes your natural momentum.

Making team spirits bright



Most endodontic practices organize some kind of holiday celebration for the team during this time of the year. That’s a good thing, but in some practices, it might be the ONLY social event for the team all year, which is a lost opportunity. There are a lot of factors that go into creating a highly enjoyable and productive team environment, and team social events are often overlooked. However, the benefits of team social events to supporting and achieving business goals are numerous.

1. Encouraging open communication

The work environment of a dental practice is structured around the patient schedule and often there are limited opportunities for teams to communicate as a whole group. Team social events serve as informal settings where employees can communicate more freely and openly. By encouraging open communication during these events, team members can share their thoughts, ideas, and concerns in a relaxed atmosphere. Team members who feel heard and valued are more likely to contribute positively to the team and collaborate effectively.

2. Strengthening interpersonal relationships

One of the primary benefits of team social events is the opportunity for employees to build stronger interpersonal relationships. When individuals connect on a personal level, they are more likely to collaborate seamlessly, as they understand each other’s strengths, weaknesses, and working styles. In addition, strong interpersonal relationships improve the respect and value that team members have for each other’s role and contributions to the team’s objectives. This creates a more cohesive team dynamic.

3. Fostering a sense of belonging

As anyone new to a team can tell you, the transition from feeling like an outsider to an integral part of the team can be difficult. Even for established team members, those that are shy or introverted may tend to hold back in the office environment. Team social events play a crucial role in fostering a sense of belonging among team members, so that each team member has the confidence to fully engage in their role within the team. Relaxed social events help to break down barriers by drawing everyone together with a sense of unity.

4. Integrating team building activities

Incorporating team-building activities into social events is an effective way to spark joy and build team spirit. These activities can range from games to more elaborate team challenges. Team-building activities encourage communication and foster a spirit of healthy competitiveness and cooperation.


Last week at Endo Mastery, we held our annual team holiday party. For us, company events are held on Zoom because we are a distributed team across North America. This year, we challenged our team to a gingerbread village decorating contest. Each team was sent a gingerbread kit to inspire them, but there were no rules on the direction they could take. We had some amazing submissions and congratulations to Director of Coaching Debra Miller for taking first prize with her “Mastery Village”.

houses smile800-min

Most importantly, it’s about having fun together, creating team memories, and bringing that positivity back into daily interactions.

5. Showcasing appreciation and recognition

Team social events provide an ideal setting for expressing appreciation and recognizing individual and collective contributions. Publicly acknowledging the efforts of team members reinforces a culture of appreciation and respect. Recognition boosts morale, motivates employees to excel, and creates a positive atmosphere where everyone feels valued. By showcasing appreciation during social events, practice leaders can strengthen the bond between team members and promote a culture of mutual respect.

6. Aligning team goals and values

Finally, social events also serve as a platform for reinforcing the organization’s mission, vision, and values. Doctors can leverage these occasions to align team goals with the broader objectives of the company. By emphasizing shared values and a common purpose, team members gain a clearer understanding of how their individual contributions contribute to the organization’s success. This alignment helps team members see the bigger picture and how success in the practice truly requires a team effort.

Finding your social rhythm

Every practice is a little different. Some practices are more naturally social. Other practices have team members who live at varying distances or have childcare responsibilities that make events after normal work hours more challenging.


Be flexible and creative. You can do a catered extended lunch break if off-hour events are hard to get everyone there. Also consider “spouses, partners and children welcome” events such as a picnic. For the ultimate team building social experience, coming to an Endo Mastery seminar such as our January event in Las Vegas is an incredibly memorable team experience.


It’s a good idea to be organized and plan well in advance for social events so that team members can make necessary arrangements. If it’s not your style to plan these kinds of things, you probably have one or more team members who would love to take on the responsibility of a quarterly event. Give them an event budget so they can make each event a little special, and it will be the best investment you can make in building and growing team spirit.

Here and now, breathe, and relax



Over the course of my life, I’ve been fortunate to have had two exceptional mentors who introduced me to the world of personal growth, ultimately shaping my career. Both my Uncle Ace Goerig and our speaker Dan Millman guided me into a realm where I could find inner peace – a concept beautifully epitomized by Dan Millman’s teachings on attaining serenity regardless of the circumstances.


Dan Millman shared several key points that resonated with all of us. He emphasized the importance of managing stress and encouraged us to take a moment to breathe. He suggested we envision ourselves one hour from the present, a practice that can help us gain perspective and appreciate the fleeting nature of challenges. Dan urged us to behave with kindness and courage, even when we might not feel like it, reminding us that while we can’t always control our emotions, we can choose our actions.


Hurricane Norma and the recent experience of being confined with the entire hotel community while sheltering in place underscored the resilience of the human spirit. As we settled in, laying on the floor mats, a sense of camaraderie and compliance pervaded the space. In the early hours of the morning, gazing over the room brimming with strangers, all of us intertwined in the embrace of sleep, I was moved by the intrinsic beauty of humanity’s collective spirit.


Despite the countless grievances that may besiege us, it is evident that true contentment does not arise from mere convenience. Surprisingly, our collective ordeal led us to unite and make the most of the situation. Not even an approaching hurricane prevented our Mastery Circle Doctors from focusing on why they traveled to Cabo; to learn from one another. As they say on Broadway ‘the show must go on’ and indeed it did; doctors sitting cross-legged on the hotel shelter floor making the best of the time they had together.

Life has a way of presenting us with unexpected challenges. While we may not have control over what life throws our way, we do have power over our responses. This power lies in the actions we choose to take.


Reflecting on the words of Dan Millman, ‘Change can come in a wave, we can’t change the ocean, but we can learn to surf.’ At Endo Mastery, we are dedicated to partnering with you to establish and fortify the very foundation of effective systems, ensuring that your practice remains resilient and unwavering through any tide.


The only question remaining: are you prepared to take the necessary actions? The future of your practice lies in your response. Let us embark on this journey together and continue to build a future of enduring success.

Reigniting Your Professional Passion



In August, I had the opportunity to attend the AAE APICES meeting in Phoenix for endodontic residents and young doctors. This year, Endo Mastery owner, Dr. Ace Goerig, came to the meeting as well, and it was amazing to watch him in action! His passion for endodontics and his drive to help doctors is inspiring. So many young doctors were talking to him, and he was in his element sharing his advice for how to have the best career and life possible in endodontics.  


Ace is a great role model of someone who keeps his passion alive. In his seventies, he continues to practice 2 days a week because he loves endodontics. He continues to have a highly successful practice because he loves working with his team to improve and grow. He continues to drive his powerful vision for endodontics that motivates doctors from coast to coast, as well as the entire team at Endo Mastery.  

Waking Up on the Wrong Side of the Practice 

For most doctors, their enthusiasm and passion for endodontics and their practice can drift downward over time. Part of this effect can be attributed to familiarity. Not much happens in a day that you haven’t encountered previously dozens, hundreds or (in the case of an RCT) thousands of times. The routine is what dominates the day. 


Often nothing is particularly wrong. In fact, you may recognize that you currently have more than you’ve ever had in the past, and that you are living a blessed life. And yet, something is creeping up on you, and more frequently you feel something is lacking. Here are some common signs of diminished energy and passion at work:  

These are all symptoms of an unbalance in your passion. Passion is what keeps us motivated, improving and growing … which is exciting stuff. But when passion stumbles, the first effect is often that our focus falters. Without the drive to push forward, practices (and how we feel inside them) can drift downward. Left long enough, it can become a personal crisis.

Resetting Your Energy Balance

I don’t care who you are, every job comes with pluses and minuses. Every job has things you must do (whether you like it or not) and things that you love to do (which probably motivated you toward that job in the first place). If you are not making progress on the things you love to do, then the things you must do will end up taking more and more space in your head. Then, you are in the situation when you feel like you are working for everyone else’s needs but not your own.  


The first step to restoring your energy balance is to ask yourself and understand what do you love most? What excites you? Where do you feel the most motivation and least friction to push yourself to new levels?  


For some doctors, it’s purely the clinical experience. They love to live inside the tooth. For other doctors, it’s helping their patients and referring doctors. They are very people-oriented and need to build relationships within the community. Still other doctors may regard endodontics as a great profession in which to experience a life that they love and enjoy with their families.  


Whatever the answer is for you, which could be a mixture of various things, the best way to bring passion back into your life is to pursue the things you love. Invest in yourself to go after those things enthusiastically. 


For example, if you are clinically focused, then who are your potential mentors? How do you get close to them? How do you put yourself on track to become the ultimate clinician? And then, how do you make your own practice and environment into one that supports you and lets you practice clinical care at that level?  

Simplifying Burdens

At the same time as you are pursuing the things you love, simplify your life around the things you also must do. Reduce your management stress. Implement stronger systems and teamwork so there is less handholding and micromanagement needed from you. Educate and empower your team so you can delegate to them with trust and confidence.  


This isn’t about giving up control. It’s about maintaining pinpoint control while giving up the labor you’ve taken on. That labor is such a weight and burden that it can overwhelm even the most passionate doctor. It’s like holding up a pillow at arm’s length. It’s easy to do for a short time, but as the time extends longer and longer, it becomes heavier and heavier.  


If you’re holding on to labors in your practice and life that are becoming heavy (even if they are objectively simple to do), it will eventually draw all your energy away from the things that you love and enjoy.  

Addressing Denial and Self-Doubt 

The biggest challenge is admitting you need a solution, because that feels like admitting to having a problem and failure. However, the practice blahs typically affect people who are beyond the possibility of failure. Usually, they are quite stable and successful by most measures. By contrast, people who are still struggling to reach fundamental goals rarely suffer from a lack of passion. They’re hungry and motivated to keep making progress. 


The next challenge is persuading yourself that you are worth the effort to improve and grow. Often when we feel blessed and grateful, we feel hesitant about wanting something more or different. “I am happy enough,” we say, or “It’s good enough,” or “I have no reason to complain.” When you dismiss your feelings and don’t allow yourself to feel validated about having new goals, you perpetuate your inertia. 


Rather than accepting that the lackluster feeling you have is inevitable, look at it instead as a sign that you have absolutely conquered everything at your current level. It’s time to start looking for new possibilities and what is next. And in that way, you always keep looking forward and prioritizing your growth and enjoyment.  

What is your practice narrative?



It’s safe to say that everyone wants an enjoyable career as a doctor and a fulfilling life outside the practice that is fueled by the economic and professional success created inside the practice. To keep moving forward with that vision depends a lot on your professional narrative, which is how you perceive your journey, skills, and experiences. The self-talk of your narrative is a powerful tool that can either propel you on a trajectory towards greater success or inadvertently hold you back.  

Empowering narratives 

An empowering narrative is one that builds on your past achievements to quickly create momentum and energy for new goals. In this kind of narrative, highlights in the story focus on your strengths, skills, passions, and accomplishments. When roadblocks and challenges have occurred, your narrative celebrates how you persevered with creativity and focus to overcome the barriers and find solutions.  


An empowering narrative brings some key advantages:

Limiting narratives 

By contrast, a limiting narrative is one that undercuts and devalues your progress. It focuses on how difficult the journey has been, the pain you experienced, and where you have fallen short of your objectives. When you have a limiting narrative, progress is often perceived as difficult, risky, and filled with doubt about whether you can achieve the result you want … or whether the result will even be worth the effort.  


A limiting narrative saps motivation and takes the wind out of your sails. This happens even for people who don’t think of themselves as having a negative mindset. A limiting narrative creates just enough hesitancy and second guessing to stymie taking the first steps in a new direction or goal. It can even lead to imposter syndrome where you don’t believe that you are worthy of the success you already have, or worthy of making progress to the next level. 


In our work coaching doctors, we hear limiting narratives all the time:  

Changing your limitations 

Experts will tell you that changing your narrative is often the first step to growth. But making that change can be the biggest challenge. Sometimes we are so stuck in our self-perceptions and so influenced by our past experiences that we can’t see the possibilities that can come to us in new ways.  


As CEO of Endo Mastery, I get to be in the fortunate position to witness many doctors discover greater success driven by a new empowering narrative coupled with support from Endo Mastery coaches. Many of those doctors started their Endo Mastery journey feeling limited and uncertain about the path forward.  


What was the turning point for these doctors? Often it has been the one-on-one experience they have at their Freedom Summit with Dr. Ace Goerig when they begin coaching. Ace looks at their practice and life from an impartial perspective. He sees things as they are, not as the story the doctor may be telling themselves.  


As a mentor, Ace inspires belief and passion for doctors to embrace meaningful goals. He brings over 50 years of endodontic experience and he is one of the most efficient clinical endodontists in the world. He owns one of the most profitable endodontic practices in the country, has 3 associates (including his son), and only works two days a week. He is the author of numerous books on personal and financial freedom.  


Married for over 54 years, Ace loves practicing endodontics, loves his family life and adventures, and especially loves mentoring other endodontists to fulfill their own visions with the same level of success that he has achieved. Honestly, he is such a gentle, kind and insightful person with the most positive mindset for endodontic growth and success, and life success too. You could not ask for a better mentor. 


If you are ready to change your narrative, improve your goals and build on the success you have already achieved, I encourage you to join Endo Mastery and meet Ace Goerig in person at our September seminar in Orlando. We’re just 5 weeks away but there is still time to register and save on tuition.

How a great journey transforms you



The importance of a great journey occurs over and over in literature, film, history, mythology, religion, and storytelling. We have many words for these experiences, such as a trek, adventure, pilgrimage, quest, expedition, etc. What is common in all these iterations is that you go out into the world to somewhere beyond your daily life to face expected and unexpected challenges before returning home. It is, invariably, an experience of tremendous personal growth. 


When David and I planned this trip to Alaska and the Arctic Circle, we wanted to create a very meaningful experience that was both challenging and affirming. We are driving a Jeep and camping along the way. We have witnessed incredible wildlife, rugged wilderness, and more mosquitos than I ever hope to see for the rest of my life.  


From Sandpoint, Idaho to Prudhoe Bay, Alaska, it’s a journey of over 2700 miles in each direction. For me, it’s a bit of a homecoming, having grown up in Alaska. For David, this represents an incredible milestone. By reaching Prudhoe Bay, he has now driven every mile of road on the Pan-American highway from the Arctic Circle to the southern tip of South America. It’s a goal and lifetime achievement that very few people accomplish!  

Revelation and transformation

The power of these epic adventures is how they expose you to a different part of the world, highlight your place in it, and bring self-reflection on what’s important to you. For example, there is nothing like being in the middle of a vast unknown wilderness to sharpen your understanding that, despite all the creature comforts we create in our lives, we can still be vulnerable in this world. That, in turn, brings a heightened gratitude for our families (the people who protect us and need our protection).  


At the same time, great journeys inevitably transform us. We have a new experience that shapes our worldview, and a new perspective on ourselves and what we can adapt to and learn from in our lives. This can come from wilderness journeys, but also from physical journeys, or to a different cultural or historical context, etc. The challenges and insights that we glean on a great journey never leave us. They elevate us to a new place and, ideally, inspire us to keep reaching for the next level in our personal growth and development.  

The endodontic practice journey

Most people intrinsically understand the lifelong value and growth potential in these challenging and eye-opening journeys in our personal lives. However, the insight that I’ve come to realize is the importance of a “great journey” in our professional lives and businesses too, which is not as intuitively understood.  


You can go through your entire professional life staying at a comfortable level that never pushes you to the level of transformation. Or you can recognize that from time to time that you, your practice, and your team can hugely benefit from a great and challenging journey that redefines your level of success, how you work together as a team, and the capabilities of everyone to rise to new challenges. Great teams and great practices are more than just people who work side by side every day. They have united through a meaningful experience and created a bond and commitment to each other’s success that is powerful. 


I believe that one of the most potent benefits of Endo Mastery coaching is that it creates a journey for your practice that is challenging, rewarding, and redefining. I’ve seen this occur for so many clients, where the shared experience of a coaching journey results in such unexpected personal and business growth. I encourage you to take steps to begin yours. 


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