FRANKIE HOLMAN, JR.
PRACTICE COACH
In endodontic practices, routine can quietly take over. Diagnostics, treatments, scheduling, and collections repeat day after day. While efficiency matters, slipping into autopilot is one of the biggest barriers to long-term success.
Do the math: 5 patients a day, 180 days a year, equals 18,000 patient visits over 20 years. Without focus and intentional systems, those thousands of encounters risk becoming repetitions instead of opportunities for growth. The difference between coasting and thriving lies in how deliberately you run your practice.
Five areas make the greatest impact:
- Streamlined scheduling and follow-ups (online registration, reminders).
- Patient education about procedures, aftercare, and benefits using visuals and chairside communication.
- Compassionate care and pain management—helping patients feel at ease, especially those with dental anxiety.
- Invest in advanced imaging (CBCT, digital radiography) for better diagnosis and treatment planning.
- Use modern endodontic equipment (rotary instruments, apex locators, microscopes) to improve precision and efficiency.
- Ongoing training and CE to stay updated on the latest techniques and materials.
- Standardized protocols for emergencies, infection control, and case documentation.
- Delegation and team training so assistants and front office staff work at top capacity.
- Clinical efficiency—reducing chair time while maintaining quality.
- Strengthen connections with referring dentists through updates, case reports, and appreciation events.
- Build an online presence—SEO, Google reviews, and social media showcasing your expertise.
- Community outreach—lectures, CE events, or Q&A sessions for general dentists.
- Accurate billing and insurance handling to prevent revenue leaks.
- Measure KPIs like case acceptance rates, referral trends, and average production per patient.
- Explore practice expansion opportunities (adding associates, technology upgrades).
Every practice faces a choice: let repeated routines set the pace or intentionally design systems and teamwork that elevates results. Over 18,000 visits can either blend into sameness—or become 18,000 opportunities to refine and grow.