DEBRA MILLER | DIRECTOR OF COACHING
It takes a lot of effort to get your practice set up the way you like. Once you have achieved an acceptable level of operational and financial success, it’s a great relief. The pressure is off, and each day develops a predictable routine. At the end of each month, you take home enough income to live well enough. Welcome to the comfort zone.
While the comfort zone feels like you’ve successfully passed through all the great hurdles of practice ownership, it’s very deceptive. It’s actually one of the riskiest stages of a doctor’s career. That’s because the comfort zone lulls you into a state of inertia, and you can end up being caught at that level for decades. Your comfort zone has become your greatest limiting factor.
Comfort zone limiting factors
In my view, there are 4 primary reasons why the comfort zone takes over your mind and limits your future potential:
Of the 4 factors listed above, organizational habits and deserve level are the most insidious. They can quickly sap you of any motivation you have and make steps to growth seem riskier and not worth it.
Deconstructing your mindset
Years in this mode of thinking progressively weaken you. As life goes on, your needs evolve but your practice becomes more fossilized around a lower-level comfort zone of the past. It’s not unusual for doctors who have been comfortable for many years to suddenly find themselves feeling frustrated, worried or unsettled:
These are signs of responsive motivation (to emerging needs), and they are usually accompanied by risk concern (to the possible steps to resolution).
At some point, action will need to be taken because worry becomes stress, stress becomes anxiety, anxiety becomes distress, and distress becomes pain. The only question is at what point you decide to take action, and how effectively you find your new vision and path to future success.