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Every Owner Was An Associate Once 

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Most of us just don't talk about what that year actually taught us.​​​​​​​
The season nobody talks about

I still remember what it felt like walking into someone else’s practice for the first time as a young endodontist. Not my equipment. Not my systems. Not, technically, my patients. I had the clinical training, the Army had made sure of that, but nobody had trained me for the particular discomfort of being excellent at the work and still, somehow, a guest in the building.

If you’re an associate right now, or you’re a practice owner who’s forgotten what it felt like, I want to talk about season. Because I’ve watched it go two very different ways for the doctors I’ve coached, and the difference isn’t talent. It’s what they decided the associate year was actually for. 

The two ways doctors experience being an associate 

Some associates treat the position as a waiting room. They’re doing fine clinical work, but mentally they’ve already left, counting down to their own practice, their own systems, their own name on the door. They learn the clinical craft, but they don’t learn the business, because they’ve decided none of it applies to them yet.

Other associates treat the position as the best, cheapest business education they’ll ever get. They watch how the front desk handles a fee conversation. They notice what the owner does differently on a heavy production day versus a slow one. They ask questions nobody required them to ask.

I’ll tell you which associates become owners who don’t repeat their mentor’s mistakes. 

What I wish someone had told me 

A few things, if I could go back: 

  • Your clinical skill is not your business skill, and nobody automatically hands you the second one. I was a well-trained endodontist and a complete beginner at running a practice. Those are different disciplines, and the sooner you accept that, the faster you close the gap.  
  • The owner’s stress is not always about what you think it’s about. Half the tension I carried as a young owner had nothing to do with clinical outcomes and everything to do with cash flow, staffing, and referral relationships, things that are invisible from the associate chair. 
  •  Pay attention to systems, not just personalities. A practice that runs well isn’t running well because the owner is a nice person or a tough one. It’s running well because someone built a system for the schedule, for case acceptance, for team communication. Copy the systems. Question the personalities. 

​​​​​​​If you’re an owner reading this 

Take a minute and think about what your associate can actually see from where they’re standing. If all they’re learning is your clinical technique, you’re wasting the most valuable thing you have to offer, the chance to teach them what nobody taught you.

The bridge from associate to owner 

This is exactly why we built Career Start — because the jump from associate to confident, financially sound owner shouldn’t depend on trial and error, or on how observant you happened to be during your associate years. It’s the head start I wish had existed when I was starting out.

If you’re in that season right now, whether you’re the one at the chair or the one training someone at it, I’d encourage you not to let it pass by as just a stopover. It’s some of the richest education you’ll get in this profession, if you’re paying attention to the right things.

Curious what Career Start could do for the next chapter of your career? Click here to learn more about Career Start

 Dr. Ace Goerig​​​​​​​ 

Owner & President

Dr. Albert “Ace” Goerig is a nationally recognized endodontist, educator, and co-founder of Endo Mastery who has helped over 650 endodontists achieve clinical and financial success. He built a top 1% practice while working just 90 days per year.

Full Bio | All Articles

Dr. Ace Goerig

Owner & President

Dr. Albert “Ace” Goerig is a nationally recognized endodontist, educator, and co-founder of Endo Mastery who has helped over 650 endodontists achieve clinical and financial success. He built a top 1% practice while working just 90 days per year.

Full Bio | All Articles

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