
DR. ACE GOERIG
OWNER & CO-FOUNDER
Dear Colleague,
It’s the time of the year where many of us are reflecting on the past 12 months as we gather for family traditions. What a difference a year makes! At this same time last year, we were all feeling uncertain, and many families chose social distancing and were apart during the holidays for the first time ever.
This year is much more certain, and that’s an added reason to celebrate. In fact, I think one of the best things you can do in life and in any relationship is to find reasons to celebrate. Create excuses to celebrate. Sometimes even invent new celebrations.
We have so many things to celebrate but often they are muted by the day-to-day busyness that occupies our mind and time. Of course, we have responsibilities, to-do lists, and things to get done. But those lists can be endless if we let them. Great living is about great relationships, and great relationships prioritize creating memorable experiences together.
Harry Chapin’s song, “Cats in the Cradle” drove this point home in the lyrics with the young son asking his father, “When you comin’ home, Dad?” and the dad’s response was “I don’t know when, but we’ll get together then.” By the end of the song when the son was an adult and the father retired, the situation was reversed: “When you comin’ home, Son?” and the response was the same.
There is a deceptive concept that’s been floating around for a few decades that we can make up for being busy through “quality time”. I don’t believe in it, especially when it comes to our children, spouses, and family. They need “quantity time” from us to be together as a family and experience a joyful life filled with love and great memories. That is something irreplaceable.
Time is your most limited resource. We all get the same 24 hours a day, 365 days per year. The greatest gift you can give to anyone, including yourself, is the time to be present … which is one of the reasons we love this holiday season. But it’s equally important during the rest of the year—not just as special events.
It’s possible in endodontics to have a life that is very rich in time, which is an extraordinary opportunity we have that many people do not. The practice must be at a certain level, and so it needs to be part of your vision to achieve time success in addition to financial success and other goals. For myself, it made me a better endodontist, a better leader for my team, a better partner to my wife Nancy, a better parent to our children, and a better person.
The holiday wish that everyone at Endo Mastery has for you is that in 2022 you can achieve and enjoy time success in your life. It is a beautiful way to live in abundance and without any regrets.
All the best,

Dr. Ace Goerig
DDS, MS, ABE Diplomate
Owner, Endo Mastery