A pumpkin carving contest is a favorite marketing activity to engage referring offices. Plan ahead to drop off pumpkins and ask referring offices to carve up a storm for a chance at a generous gift basket or prize. Here’s a poem to include in your invitation:

Once upon a practice eerie,
while you labor bright and cheery,

Over patient caries and tarter,
with teeth that feel quite sore—

Answering questions with endurance,
if it’s covered by insurance,

And if it will affect appearance—
reassurance to schedule more!

Though you might dream of vacation,
carve a pumpkin with elation;

Show us the spookiest dental creation
… until our smiles soar!

Another great idea is challenging referring offices for the best photo of a team member pet in a costume!

Everyone loves animals and loves their pets! Even better if you use social media or create an online photo album of all the pictures received and let everyone vote!