Gift giving is a well-established tradition for referral marketing. As the holiday season approaches, you should think about how gifts communicate your professional relationship with GPs and your appreciation for their referrals.

Keep in mind that the closer to the end of year that you give out gifts, the more likely those gifts will get added to a pile of other gifts received around the same time. Giving a gift earlier around Thanksgiving (and in keeping with the spirit of gratitude) often will make your efforts stand out more.

Here's a fantastic website for business and team gift giving that is filled with suggestions. Whether you order from them or not, you are sure to find some top-notch creative gift ideas:

• Ongoody Business Gifts Website