Marketing Tip: Thanksgiving

October 25, 2021

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By Endo Mastery, Writing Team

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Most endodontists wait until the December rush to send appreciation gifts, only to have them lost in a sea of holiday clutter. By moving your 'Thank You' to Thanksgiving, you achieve two things: you align perfectly with a theme of gratitude, and you ensure your gift is the first to arrive, making it significantly more memorable.

Most endodontists, towards the end of the year, give some kind of annual appreciation gift to referrers. Usually this is delivered sometime in the holidays and close to Christmas.

It’s almost sure to be lost, overlooked, or under-appreciated in the busyness and abundance of everything else going on at the time.

We think Thanksgiving is a much better occasion for these annual referrer gifts. This is for two reasons:

1) Thanksgiving naturally fits the theme of thanking GPs for their referrals.
2) It is likely your gift will be one of the first to arrive in the holiday season, and that will make it more special.

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Endo Mastery

Writing Team

Endo Mastery

Writing Team

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