Endo Mastery

STANDING OUT TO REFERRERS

Dentistry has such high professional standards that it’s easy for patients to mistakenly believe all the dentists are the same. It’s the same for your referrers, who might believe all endodontists are the same. Here’s some tips on how to stand out.

DEBRA MILLER | DIRECTOR OF COACHING

What makes you different and better than any other endodontist in your area for your referrers? This is a useful exercise to do … developing a “pros” list for your practice and why referrers should choose you.

 

But here’s the clarity you need: Once you’ve developed your list, go back and cross off everything that every other endodontic practice would have on their list too, such a “high quality clinical care”, “caring team”, etc. What are you left with?

 

Here are some things that actually make you stand out:

You get the idea. Standing out means deciding to be superlative and then working to those standards in your practice consistently so that referrers can count on it. When Endo Mastery coaches our clients, we work to elevate the practice’s referral rates by helping you and your team achieve superlative results that make a difference for referrers.

 

This empowers your Marketing Coordinator to communicate with high confidence and integrity about your practice, and how you are the most amazing doctor. Coupled with an effective marketing strategy for the Marketing Coordinator, your practice can grow significantly.