Endo Mastery

OVERCOME BLIND SPOTS TO FIND YOUR NEXT LEVEL

DR. ACE GOERIG

OWNER & CO-FOUNDER

Last week, I was discussing the growth and success of a coaching client with my team. By implementing Endo Mastery systems, the client had added over $750,000 to their take-home profits in the last year compared to the previous year. At the same time, their stress level has plummeted, their team is happier, and the doctor is loving their practice and life at a whole new level.


Real-life success stories like that are unbelievable and incredible … and that’s the fundamental challenge we were discussing. When we can help doctors create success that is literally best described as defying belief or credibility, how do we communicate those stories in a way that motivates other doctors? How do we help doctors overcome their instinct to disbelieve when the results are so amazing and disproportionate to their own experience?


Doctors trust other doctors more than they trust marketing claims but putting a figure like $750,000 in a client testimonial is difficult. First, a lot of doctors don’t want their income exposed in such as public way. It’s regarded as impolite in many circles to talk about your income so openly. So, we’re often left to describe success in abstract terms like percentages or case numbers, which don’t have the same truth-telling effect.

 

Now, I agree that $750,000 is an eye-popping number. But would your reaction to $500,000 be any different? It’s still disbelief from most doctors. What about $250,000? That would nearly double the take-home income of the average endodontist, so it’s still in the realm of incredulity that would trigger the inner critic of many doctors.

Blind Spots and Incremental Mindsets

Most doctors are tied to the mindsets around their current practice systems, team dynamics, schedule, referrers and economics. They’d be happy with 10% growth in a year, which is such an incremental way of thinking that is driven by blind spots doubting what can be achieved. That’s why the first reaction to learning about what Endo Mastery does for clients is, “How is it even possible?”


That incremental mindset and disbelief is also why coaching seems like an expensive cost at first. The client I’ve been discussing had the same wavering concerns at the beginning: “How can I trust these success stories?” and “Will it give me a return that is worthwhile?” Hindsight is 20:20. I wish I could have told the doctor that our program will pay him back over $4 million in the next 5 years.


When you accept that your blind spots are what limits your success, then the only reasonable course of action is to get out of your own way. You need to look at your practice and life differently—in a vision and possibilities way rather than an incremental way.

Inspiring a New Vision

The first step is always finding inspiration to believe in a new vision. I personally want every endodontist to truly know how great their practice and life can be in endodontics. While we can’t put everything into a testimonial, we can provide you with a list of doctors who are happy to talk to you personally and tell you about their experiences on a first-hand basis.

HAPPINESS AND TEAM ENGAGEMENT

DR. ACE GOERIG

OWNER & CO-FOUNDER

The pursuit of happiness is a classic Catch-22 dilemma because often we must focus on the very things that are holding us back. Almost always, the limits we have in our life and practice can only be addressed by leaning into them rather than shying away from them. As a result, we can sometimes feel our roadblocks even more amplified — seemingly dragging our energy down when we need it the most.

 

The most successful people have a mindset that begins with a personal pledge to be happy in the moment — whether doing something you love or working on the biggest problem you are facing. Finding joy and satisfaction in the engagement process is an essential component to growth, so that problems are seen as opportunities, and limits are seen as doorways to new possibilities within your reach.

 

Happiness is also essential to developing a culture of focus, growth and success in our teams. Team members who are unhappy are going to devote energy to dealing with their unhappiness. There is also the potential that, through gossip or drama, they will spread their unhappiness to other team members … creating an overall practice environment that is distracted at best and toxic at its worst.

 

If the source of a team member’s unhappiness is a legitimate practice concern, then it’s our responsibility as leaders to resolve the issue quickly and fairly. However, we can’t be responsible if team members are unhappy because they have unrealistic or misguided expectations. Similarly, if the source is outside the practice (a personal issue, for example), then you might have to compassionately ask the team member to check their issues at the door. If they can’t do that, then maybe they need to move on.

 

We need happy teams because the only way to grow is to get better at things you aren’t good at yet, and to be willing to try things you’ve never done before while you are learning. Growth requires curiosity, creativity, optimism, and perseverance. An unhappy team simply does not have the emotional bandwidth to fully engage in growth while maintaining an environment of superlative patient care and enjoyable teamwork.


As your team’s leader, you set the tone in your office every day. When you walk in smiling, practice happiness as a daily goal, and celebrate the process of striving to improve, then you empower your team. They will embrace the same values and make the effort to be the best they can be. Your goals will become their goals, and that’s the kind of happy engaged team that drives your success.

ACHIEVING LOVE PEACE AND HAPPINESS

CYNTHIA GOERIG

CHIEF EXECUTIVE OFFICER

About 10 years ago, Japanese author Marie Kondo wrote her book, “The Life-Changing Magic of Tidying Up”. In it she describes a method to clear out unnecessary possessions by holding them in your hands and asking if they spark joy. Anything that doesn’t create joy is jettisoned.

 

What if you could do that to your practice?  Hold it in your hands, close your eyes, and meditate on how it makes you feel. Does it spark joy? Is it a positive, uplifting force of good energy in your life? Do you love being there? Do you feel happy when you are in the practice?

 

Sadly, a lot of doctors are going to answer no to all those questions. If you ask how they really feel about their practices, you might get responses closer to:

Certainly, your practice has a necessary economic role in your life. But too many doctors believe that has to come with a trade-off in enjoyment. It does not have to be that way. Your practice should be a source of joy in your life. After all, you spend more time in your practice than any other single activity in your life except sleep.

 

Endo Mastery is very good at helping out clients grow their practices economically. However, is economic growth worth the trouble if it also comes with increased stress or feeling a greater emotional burden? We don’t think so. That’s why our mission with every client is to improve and empower their life, not just their bank account.

Loving Your Practice

You should love your practice. In fact, you should be in love with your practice. Being there should make you feel appreciated, energized and valued, with everything optimized around letting you be the best doctor you can be. The environment, the practice systems, the team, patient and referrer relationships, and the economics should all add up to something you treasure.

FEELING PEACEFUL

Your practice and your daily responsibilities as a practice owner should not cause stress, anxiety or feeling out of control. A great practice is one where the doctor can be a calm, effective leader, with trust and confidence in a highly capable team. None of the routine bumps and issues that come up in any business causes stress or concern. Likewise, the economics of the practice should eliminate all debt and financial pressures, fuel the best life outside the practice, and allow doctors to focus daily on fun and enjoyment while being highly productive.

Being Happy

As much as we try to compartmentalize life, it doesn’t really work that way inside us. If you are unhappy in your practice, you will bring that negativity into other parts of your life … and vice versa. Happiness is a whole, comprised of work/life balance, feeling purposeful both inside and outside the practice, and being able to enjoy the things you and your family love (including the practice). Happiness is being present in the world and being able (financially and otherwise) to explore and enjoy all the possibilities of life that interest you.

Sparking Joy

Love, peace and happiness are really what Endo Mastery is about. We help you create the environment, the team, the economics and the daily factors that free you from stress and limits. Each day shifts from feeling burdened to feeling like you are doing exactly what you love to do. You feel professionally fulfilled so that you have a meaningful purpose that energizes you every day, and economically rewarded so you have the resources outside the practice for your family to have the best life.