DEBRA MILLER
DIRECTOR OF COACHING
When we think about transformations, we often visualize instances of rapid metamorphosis. For example, the caterpillar’s transformation into a butterfly, or the chemical reaction that occurs when you burn wood log in a fire. The end result is practically unrecognizable from the starting point.
However, transformation isn’t always such a rapid upheaval. For example, the concepts and technical underpinnings of the internet were developed in the 1960s and 1970s. It took until the 1990s for the “friendly face” of the World Wide Web to appear and make the internet accessible to everyone. Thirty years after that, our world has been transformed. The internet is integral to our daily lives and businesses. It’s been a 60+ year process.
The meaning of transform
In fact, the true meaning of transformation is the result of any meaningful change applied over time … even small changes.
If you bought a barren plot of land to build your house, and you planted 10 seedlings every year, then over time your home will be in the middle of a forest. Likewise, if you are living in a forest but you cut down 10 trees every year, eventually your home will be on a barren plot.
Even small but significant changes can have huge transformative effects over time. In a business context, imagine if every month you brought in $1000 less in revenues than the month before. Over time, profitability will dwindle to $0, and you will be bankrupt and out of business.
Likewise, imagine if your revenues grew by $1000 every month. Eventually your profits will double or more, and you’ll reach a point of being wildly successful in your economics.
And it’s not just financial factors in a business or practice. For example, you know when you experience those moments of ideal clinical flow where a patient’s treatment proceeds methodically, you can be completely focused without distraction, and your assistant seems to read your mind for every step of the procedure. What if you made some changes so that almost every case proceeded that way every day?
Similarly, factors like stress, teamwork, referral marketing, scheduling, etc. can have their dynamics and trajectory transformed through progressive improvements that add up over time.
Investing in meaningful changes
When meaningful changes layer together across various aspects of the practice, the results can add up quite quickly, and the impact of those changes on your business success can be significant to the point of being transformative.
Every practice owner I’ve ever met would enjoy having a more successful practice. When we discuss their practice possibilities, they often express doubts since past attempts to grow or evolve the practice had limited or no results.
To be clear, transformative change is not a random process. It’s not about making changes, waiting to see what happens, and then making more changes and waiting again for signs it is working. That can be a stressful and self-defeating process for both doctors and teams when hoped-for results never materialize. That leads to demotivation and doubt.
By comparison, practice coaching is focused on helping you and your team to make meaningful and positive changes to your practice. Coaching is based on our experience with hundreds of practices and knowing how everything works together in layers to achieve incredible results over time.
Our coaches don’t go into your practice to make seismic changes that will make your practice unrecognizable to you. They amplify and strengthen what you are doing right already, so it feels like a very natural and sensible evolution to you and your team.
As daily practice dynamics improve and profitability effortlessly soars in parallel, the process of transformation flows into your personal and family life. Reduced stress and greater financial success in the practice gives you the resources for an amazing lifestyle outside the practice.
This is why Endo Mastery’s slogan is “Transform Your Practice, Transform Your Life!”