Endo Mastery

Marketing Tip: Holiday cheer for referring teams

Surprise referring teams with supplies for their own in-practice hot chocolate bar. Provide a basket containing cocoa mix from Starbucks or any premium brand, plus marshmallows, cinnamon sprinkles, crushed candy cane, toffee bits, whipped cream, etc.

Why vision is vital

CYNTHIA STAMATION

CHIEF EXECUTIVE OFFICER

Is it too early to start thinking about New Year’s resolutions? For business owners, I think not. January is a perfect time to renew the team’s focus on the practice after the holiday season, and that means doctors need to be planning now.

  

Between now and the end of the year, I recommend doctors put some effort into renewing and redefining their vision. I’m not referring to the internal practice vision that is focused on patient care, teamwork and productivity. Instead, I’m referring to your personal vision for your practice.

 

Simply put, you are a person who owns an asset that is just part of your life. You have other priorities and goals for yourself and your family that are completely unrelated to what you do in the practice on a daily basis. Or are they completely unrelated?

  

Let’s be honest: the practice is a fairly big pillar in your life. It’s the economic engine for you that funds your life, so it is important. Great practice economics can give you the financial resources to dramatically enhance your life outside the practice. Alternatively, limited practice economics can shut down options for yourself and your family.

 

The practice is also a significant time commitment if you are practicing full-time. You probably spend more waking hours working in your practice than any other single thing you spend time on, including time with your spouse or with your kids. That affects your sense of balance in life, especially if you feel chained to your practice and it seems to take more time than you would like.

  

Moreover, the practice is a responsibility commitment. It can potentially empower you to devote the highest level of energy and resources to achieving the personal goals of yourself and your family. Or it can just be this thing you need to always monitor and manage that takes you away from those family goals. At its worst, it can be a driver of stress that not only consumes your time but sours your mindset and energy for everything else outside the practice.

Your vision is our mission

Vision is about creating freedom in your life through your business. It is deeply personal and self-defined. No one except you can determine the right answers to the following questions:

  • How much income do you want so you can fund the things in your life that are important to you, and live your ideal lifestyle? 
  • How much time do you want to spend in the practice daily, weekly, and annually?  
  • When you are in your practice, how much do you enjoy that time and what feeling do you want the practice to give you?  
  • What factors result in a business that you love without debt, stress or any sense of burden?  

Vision possibilities are immense and limited only by your imagination. No two doctors are the same and the wonderful thing about endodontics is there are ways to grow and structure your practice so that, as a business owner, you have complete freedom to do anything you want in your life.

  

At Endo Mastery, we love to help you achieve that level of fulfillment and success, and the first step is helping you discover your vision. Many doctors are so busy working IN their practices, that they haven’t taken time in years to work ON their vision.

  

In Lewis Carroll’s book Alice in Wonderland, the Cheshire Cat says, “If you don’t know where you’re going, any road will take you there”. But when you do have a clear vision, the right road becomes clear too, and you can focus on exactly the right steps to take going forward.

 

If it’s been a while since you were excited by your vision for your practice and life, the new year is a perfect time to make a change. Our January seminar “Mastering the Effortless Endodontic Practice” is the perfect way to explore your options, recharge your vision and find the right road to incredible personal and practice success.

  

This is our most popular program of the year and usually has a waiting list by New Year’s Eve! You can save 25% on early bird tuition by registering now! We’d love you to join us and to learn about your vision.

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