Dentistry has such high professional standards that it’s easy for patients to mistakenly believe all the dentists are the same. It’s the same for your referrers, who might believe all endodontists are the same. Here’s some tips on how to stand out.
It wasn’t so long ago that we were agonizing about having to put team members on furlough. Now, the booming economy has resulted in the opposite: agonizing over finding people when we need to hire. Here are some ideas to help you recruit right.
Plan a back-to-school marketing event by surprising referring offices with school-themed goodie bags.
Cancellations and no shows are on the rise. It’s not just endo. It’s happening everywhere appointments are made or reservations are taken. Now is a good time to review with your team why appointments get broken and how to respond to patients.
An ancient Ethiopian saying goes, “If you pick up one end of the stick, you also pick up the other.” Often interpreted as a warning about unintended consequences, it sounds like good advice for business owners, but can being overly cautious hold you back?
Every great marketing strategy starts with a foundation of consistency and visibility. Learn what this means for an endodontic practice and why a marketing coordinator is so vital to practice growth and success.
Like many care-focused professions, endodontics is filled with people pleasers who go the extra mile to serve the needs and wants of others. However, people pleasers notoriously underserve their own interests. Learn why you need to be a people leader instead.
How much would you work if you didn’t have to work to support your economics? If your answer is “a lot less than now” then you are not alone. Learn how to balance the economic and time factors in your practice and life.
As CEO of Endo Mastery, I work with doctors like you every day to grow your practices, achieve success and enjoy a rich and fulfilling life. Part of that equation is definitely economic, but sometimes our own mindsets get in the way of creating the success we deserve. Learn more about how to welcome abundance into your life.
Anything that is repeated over and over again has a value over time that far exceeds the value of a single occurrence. A root canal has a fee associated with it, but the “time value” of a root canal is where you need to focus your attention.
